SENIOR BRAND MANAGER, LEAPFROG
Sarah Baskin has been playing in the toy industry for nearly a decade in product development, entertainment, and marketing communications. As senior marketing manager at LeapFrog, she is responsible for creating brand communications strategies for the Toys and Reading businesses and has led the development of a wide range of preschool toys, including LeapFrog’s new App Toy line. Previously, she worked at Hasbro on brands including Tiger Electronics and GI Joe, and also has a background in TV development and production. She has a BA from Harvard and an MBA from UCLA– but her proudest accomplishment is being supermom to two highly skilled toy testers, ages 3 and 6.