Julia Fitzgerald

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CMO & CHIEF DIGITAL ENGAGEMENT OFFICER FOR SPORTING GOODS, FITNESS & TOYS, SEARS HOLDINGS

Julia Fitzgerald supports the Sporting Goods and Toys Divisions for Sears and Kmart, a $2.0 billion business. Prior to Julia’s career at Sears Holdings, she served as SVP of Marketing and Product Development at Vtech. At Vtech, Julia implemented a turnaround that took the company from a $23MM toy company to $300MM enterprise. She launched V.Smile, the first educational video game, which won the 2005 TOTY award. Julia was voted 2008’s Wonder Woman of Toys for her contribution to educational toys and the industry. Julia has also served in senior marketing roles at Hedstrom, Mead, and Hallmark. She is a TIA board member and a graduate of the Kellogg School of Management.