Jon Meyers



Jon Meyers is a 20-year toy industry veteran and co-founder of Basic Concept Toys, whose primary role is product development and acquisition. Although Basic Concepts meets with all the large toy inventor groups, approximately 60% of all licensed items are from small or first-time inventors. Our motto is, “Where Imagination meets Innovation.” At Basic Concept Toys, we believe that while the toy industry has become increasingly technology driven, there’s lots of room for innovation and play value without the need to go “high-tech.” Basic Concept Toys’ mission is to create highly unique toys using simple concepts with creative, fun applications.