Jeff Jones

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FOUNDER AND PRINCIPAL OF JONES INNOVATION WORKS

As a 25+ year veteran of innovation in new products, he has built his career around discovering key consumer and competitive insights, Jeff Jones is a product development and marketing professional with expertise in all aspects of the product development cycle from conceptualization to consumer’s hands. He started his toy career as an Associate Product Manager at Hasbro. From there he went on to work on the iconic brand Lionel Trains following a lifelong passion for model railroads. His career then took him to Tiger Electronics where he led the development teams for Furby™, Poo-Chi™, Fur Real Friends™ among others. Wow Wee was his next stop where he led the development of Paper Jamz™. Most recently, he is Founder and Principal of Jones Innovation Works – a business consultancy focused on helping consumer goods companies find and execute real innovation to monetize new market opportunities.