GLOBAL HEAD OF “R” BRANDS – TOYS “R” US, BABIES “R” US
Ira has been in the toy/game/juvenile products industry for over 20 years, most recently joining Toys R Us and Babies R Us as the Global Head of “R” Brands. Prior to that, he held a number of senior management positions in general management and marketing, including President of Melissa & Doug and SVP Marketing at Hasbro. During his time at Hasbro, Ira led the effort to re-enter the girls’ business by re-launching My Little Pony, as well as re-establishing “Family Game Night” as the cornerstone of the games marketing program. He has also been in marketing and innovation leadership positions with OddzOn and Cap Toys. Ira splits his time between N.J. and his home in R.I. with his wife and two children.