Allen Richardson


Director of Product Marketing - Sphero

Allen has survived more than 20 years in the Toy and Game industry. This grizzled veteran got his start producing videogames at Konami. From there he went on to serve tours of duty with Tiger Electronics, Hasbro, Kidrobot and is currently on active patrol with Sphero. Somewhere between Marketing and Development, Allen is typically pushing and merging the boundaries between “tech”, “toy” and “videogame”. Brands that have endured his tenure include: Furby, HitClips, VideoNow, BeyBlade, Star Wars, Indiana Jones, The NBA, The Simpsons, Family Guy, Adventure Time, Teenage Mutant Ninja Turtles, iDog, FurReal Friends, Littlest Pet Shop and last on this list, but first in his heart, Blythe.