Build & Imagine’s founder Laurie Peterson named the 2015 “Rising Star Toy Inventor of the Year”

In the Grand Ballroom at Navy Pier in Chicago, Laurie Peterson, the Founder of Build & Imagine toys, shimmered with excitement as she ascended to the stage to receive the award for “Rising Star Toy Inventor of the Year” at the 8th annual TAGIE awards honoring toy and game inventors on November 20th. Her magnetic building sets called StoryWalls, have only been available for a year and have already made a big impact.

Laurie created Build & Imagine to get girls building in order to help them develop foundational STEM skills like spatial reasoning, design, and problem solving. Laurie took several play mechanics she knew most girls have loved and mashed them together in an innovative way (think building blocks meets dollhouse meets magnetic dress-up doll). Along the way Laurie discovered that both girls and boys love her colorfully illustrated magnetic building sets, and that these budding builders are developing language skills alongside STEM skills as they whisper stories as they play.

Read more about Laurie's TAGIE Awards Experience on the Build & Imagine blog.