Active Play Innovation Challenge for Target™

We are excited to bring you an opportunity to pitch your innovation idea to Target™ around the category Active Play. Active play is a category Target™ is looking to explore with the goal of making kids ages 4 to 10 more active. Product ideas should encourage, require, or inspire movement. They should be inclusive of kids ages 4-10, boys and girls, and all skill levels. It should be versatile with no set rules, multiple ways of play and involves imagination. Finally, the idea should be fun! Kids should want to do it! If you have an idea that fits into this category please fill out the attached form which has a few basic questions about your idea and send it back to Ideas are due back by the 20th of February. All ideas will be reviewed and you will get a response within 30 days with feedback and next steps. The best ideas will have the opportunity to pitch their product ideas to the Target buyers with the opportunity to test or be brought into stores or online in Spring 2016. If you have any additional questions, please reach out to

Please download the Target Active Play submission form.